Banco Pichincha
The problem
Banco Pichincha needed to modernize its digital flow for credit applications and customer self-service.
The existing process contained several friction points: long forms, delayed validations, and a user experience that was not optimized for mobile devices. This directly impacted credit application conversion and overall digital customer experience.
The challenge was to transform a traditional banking process into a seamless, secure, and accessible digital experience available across all devices.
The Solution
In collaboration with a partner agency responsible for UX design, the Alaz team developed a modern frontend platform focused on optimizing the credit application and customer self-service experience.
The work focused primarily on the interface architecture, implementing an Angular-based web application capable of handling complex financial workflows through a progressive and user-friendly interface.
Smart application flows
Dynamic forms with real-time validation guide users throughout the credit application process.
Scalable frontend architecture
A modular Single Page Application was built to integrate with the bank's backend systems.
Mobile-first experience
The interface was optimized for smartphones, recognizing mobile as the primary channel for many users.
Advanced data capture and validation
Input masks, validation rules, and structured forms ensure accurate capture of financial and personal information.
Customer self-service portal
Users can manage requests, access information, and interact with banking services through a digital interface.
Results
Improved digital conversion
Optimizing the application flow reduced friction during credit requests.
Modernized digital experience
The new interface provides a clear, progressive, and mobile-optimized user journey.
Operational efficiency
Digital workflows streamlined parts of the credit origination process.
Future-ready architecture
The modular frontend platform enables faster evolution and integration of new financial products.
