Privacy Policy
At Alaz we value the trust you place in us when browsing our website and sharing your information. This Privacy Policy explains in a clear and transparent way what personal data we collect, what we use it for, how we protect it and what rights you have regarding it.
This policy applies to the websites alaz.es and alaz.pe, as well as to any subdomain, landing page, form, advertising campaign or digital contact channel operated by Alaz. If you do not agree with its terms, please do not use our websites or provide us with personal data.
1. Identification of the data controller
The controller of the personal data collected through this website is:
- Trade name: Alaz
- Legal name: ALAZ SAC
- Tax ID / RUC: 20611866756
- Registered address: Av. Costanera 1200, San Miguel, Lima, Perú
- Official websites: alaz.es and alaz.pe
- Privacy contact email:[email protected]
Hereinafter, we will refer to the entity as “Alaz”, “we” or “the controller”.
2. Personal data we may collect
Depending on how you interact with us, we may collect the following categories of personal data:
Identification and contact data
- First name and last name
- Company or organization
- Job title or professional role
- Email address
- Phone number or WhatsApp
- Country, city or region
- Company website
Information you provide voluntarily
- Messages and inquiries sent through forms
- Information about projects, technology needs, estimated budgets, timelines or business goals
- Documents or attachments shared voluntarily
- Information shared during scheduled meetings
Technical and browsing data
- IP address
- Browser type and device
- Operating system
- Pages visited, time spent and journey through the site
- Traffic source (referer)
- Cookie identifiers and similar technologies
- Advertising identifiers
Data from third parties and advertising platforms
- Information received through lead generation forms on Meta (Facebook and Instagram), Google, LinkedIn, TikTok or other platforms
- Data from advertising campaigns and analytics tools
- Information provided when clicking on ads or sponsored links
We do not intentionally collect sensitive data (such as health, biometric, religious, ethnic or sexual orientation data). Please do not share this type of information through forms on the site.
3. How we collect data
We collect personal data through the following channels:
- Contact, quote, subscription or inquiry forms on our websites
- Conversations initiated via WhatsApp (floating buttons, direct links)
- Emails sent to our official addresses
- Meeting calendars and scheduling tools (e.g. Calendly, Google Calendar or others)
- Specific landing pages
- Lead Ads forms on platforms such as Meta, Google, LinkedIn or TikTok
- Cookies, pixels and similar technologies installed in the user's browser
- Web analytics tools (e.g. Google Analytics and similar)
- CRM and marketing/sales automation platforms
- Newsletter or downloadable content subscriptions
- Interactions on Alaz official social networks
4. Purposes of processing
We process personal data for the following purposes:
- Handling inquiries and requests sent through forms, email, WhatsApp or other channels.
- Scheduling and managing meetings (commercial, technical or discovery).
- Preparing and sending business proposals, quotes and personalized presentations.
- Assessing technology needs of the prospective client to recommend services or solutions.
- Delivering contracted services, including web development, applications, automations, IT consulting, tech staffing, agile cells, UI/UX design, branding, e-commerce, applied AI and digital transformation projects.
- Improving the website, optimizing user experience and developing new content or services.
- Measuring advertising campaigns, analyzing ad performance and optimizing media spend.
- Remarketing and personalized advertising on platforms such as Meta, Google, LinkedIn, TikTok or others.
- Sending commercial communications, newsletters, educational content, event invitations or news about our services, where consent or a valid legal basis exists.
- Preventing fraud, abuse or misuse of the site or our services.
- Complying with applicable legal, accounting, tax and regulatory obligations.
- Responding to requests from competent authorities when applicable.
Alaz does not sell personal data to third parties.
5. Legal basis for processing
The processing of your personal data is based on one or more of the following legal grounds, as applicable:
- Consent of the data subject, freely, prior, expressly, informed and unequivocally given (e.g. by ticking a consent box or voluntarily submitting a form).
- Performance of a pre-contractual or contractual relationship, when the data is necessary to respond to a request, prepare a proposal or provide a service.
- Legitimate interest of Alaz for purposes such as improving the website, preventing fraud, conducting statistical analyses or managing communications with existing clients, provided the rights and freedoms of the data subject do not prevail.
- Compliance with a legal obligation applicable to Alaz.
7. Advertising and remarketing
Alaz may use browsing, interaction and contact data to display relevant ads and content on platforms such as Meta (Facebook and Instagram), Google, YouTube, LinkedIn, TikTok or other ad networks.
These activities may include:
- Showing ads to users who have already visited our site (remarketing / retargeting).
- Building lookalike audiences from aggregated or anonymized data.
- Measuring campaign and conversion effectiveness.
- Personalizing messages based on interests, location or behavior.
These activities are carried out in compliance with applicable regulation and the privacy settings each user has established on the relevant platforms. You can adjust your advertising preferences directly from your account on those platforms or from our cookie banner when available.
8. Sharing data with third parties
We do not sell personal data. However, we may share information with trusted third parties that help us operate the site and deliver our services, always under contractual obligations of confidentiality and security. These include:
- Hosting and cloud infrastructure providers (e.g. AWS, Google Cloud, Vercel, Cloudflare or others).
- CRM and commercial management systems.
- Email marketing and automation platforms (e.g. tools such as Mailchimp, HubSpot, ActiveCampaign, Brevo or others).
- Web analytics tools (Google Analytics and similar).
- Advertising platforms (Meta, Google Ads, LinkedIn, TikTok or others).
- Payment gateways, in the event that plans or subscriptions are offered in the future.
- Legal, accounting, tax or administrative advisors, when necessary.
- Competent authorities, where there is a legal obligation or valid request.
In all cases, we require our providers to maintain reasonable security and confidentiality standards.
9. International data transfers
Some of our technology providers may be located outside the user's country of residence, including the United States, the European Union or other jurisdictions.
In those cases, we adopt reasonable measures so that the transfer is carried out with an adequate level of protection, which may include:
- Standard contractual clauses or equivalents.
- Verification of the provider's certifications or security standards.
- Application of the safeguards required by Peruvian regulation, the GDPR (where applicable) and other relevant legislation.
10. Retention period
We retain personal data for the time necessary to fulfill the purposes described in this policy, while an active business relationship exists, while the data subject does not revoke consent, or for the periods required by legal, accounting or tax obligations.
Once applicable periods have expired, the data will be deleted, anonymized or blocked as appropriate.
11. Rights of the data subject
Pursuant to Peruvian Law No. 29733 and other applicable regulations, you have the right to:
- Access: know what data of yours we process and for what purpose.
- Rectification: request the correction of inaccurate or incomplete data.
- Cancellation / erasure: request the deletion of your data when no longer necessary or when you have revoked consent.
- Objection: object to the processing of your data on legitimate grounds.
- Withdrawal of consent previously given.
- Information about transfers or assignments carried out.
- Objective treatment of your data (not to be subject to decisions based solely on automated processing producing legal effects, save for legal exceptions).
- Any other right recognized by applicable regulation, including, where applicable, the right to data portability provided for in regimes such as the GDPR.
To exercise these rights you may write to us at [email protected], indicating your name, the right you wish to exercise and, when necessary, a copy of an ID document. We will respond within the timeframes established by applicable regulation.
If you believe your rights have not been adequately addressed, you may file a complaint with the Peruvian National Authority for Personal Data Protection or with the competent authority in your country of residence.
12. Information security
We apply reasonable technical, organizational and administrative measures to protect personal data against unauthorized access, loss, alteration or undue disclosure. These measures include, among others: in-transit encryption (HTTPS), access control, backups and periodic reviews.
However, no system is completely infallible. Therefore, we cannot absolutely guarantee the security of information transmitted over the internet, although we work continuously to maintain a high standard of protection.
13. Data of minors
Our websites are not directed at minors or persons who, under their jurisdiction, do not have legal capacity to give consent.
We do not intentionally collect personal data of minors. If we detect that a minor's data has been collected without proper authorization, we will proceed to delete it. If you are a parent or guardian and believe a minor in your care has provided us with data, please contact us so we can delete it.
14. Links to third-party sites
Our sites may contain links to third-party pages, social networks, tools or platforms. Alaz does not control nor is responsible for the privacy policies or data processing practices of those third parties. We recommend reviewing their policies before providing them with information.
15. Changes to the Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, in applicable regulation or in our services. The current version will always be the one published on alaz.es and alaz.pe, indicating the last updated date at the beginning of the document.
We recommend reviewing it from time to time. When changes are substantial, we may communicate them through additional means (email, banner on the site or others).
16. Contact
For any inquiry, complaint or exercise of rights related to this Privacy Policy, you can contact us at:
- Privacy email:[email protected]
- Address: Av. Costanera 1200, San Miguel, Lima, Perú
- Websites: alaz.es / alaz.pe
